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The Success Gap Between Business Opportunities and Learning and Training

If you are tired of all the bad news about the economy and want to generate cash from home then take a look at this… Why? It works. I have worked as an educational coach helping youth graduate high school and go to college and the number ONE problem they have is NO MONEY..and it is the same for their parents. Everyone is looking for a job which is not a problem as I have one but hardly anyone knows about this or they are not willing to use the information I am providing you.

I don’t have time for hype or hoopla. Too many people are hurting out here financially. I train individuals how to earn money online legitimately and honestly. I can not take the chance of someone in the educational community finding my information and it not be legit. That is like hurting my career..and that is something I am not willing to do.

However I am confident about this way of earning. Why? Earlier I said it works so I do not want to be vague so I will share with you. You see ads all of the time that attract your attention such as: Make Money Now!; Earn a Six Figure Income Today!; Work 30 Minutes a Day and Earn Full Time Pay Doing Part Time Work! These headlines work and cause people to ask for more information. However generally what happens is once you answer the ads and you find out more they are business opportunities. Business opportunities are good but is that what you need as a newbie or a business owner who is struggling online to get clients.

Lets look at the business opportunities for a minute. Generally people are looking for a business model that resonates with them like a health company, coffee company or even an education resource company. These business opportunities can be network marketing, direct sales, affiliate sales/marketing, a book you have written and or your coaching company. There are many different business opportunities available for people. A business opportunity is similar to buying a franchise however the company allows you to buy product monthly and in return you are eligible to resale or be a distributor for the company. The company offers you some type of compensation plan and gives you policies and procedures to adhere buy and you are in business. It is very easy for the most part to buy a business opportunity. The company generally gives you training on company matters and general information on how to build your business.

In order for a business owner to succeed and be able to realize working 30 minutes a day you will need training such as: how to get traffic to your business website; how to build a list training; how to use classified ads training; how to get in front of your target market training; Basically you will need social media and attraction marketing training. However most companies will encourage you to write down the names of your friends and co-workers or give you training on how to do direct sales which is very expensive starting out.

Here is where the disparity gap between operating a business opportunity and learning and training how to market your business comes in. Very few people are being trained truly trained on attraction marketing. This article is getting rather long and I will write more however let me tell you how attraction marketing will help you and your business. People will begin to call you asking you about your business. People will see your content online and will put their name and email address in your capture page asking you to send them information to them. You will no longer have to beg, plead, scam, prospect or write down the names of your family and friends knowing good and well they are not interested in your business opportunity because its your tenth opportunity and you did not make any money in the last nine. No more awkward moments. Now you get in front of the audience you intend to get in front of.

Training and learning how to market professionally is widely overlooked yet it is the number one reason why people quit. Yes people quit because they are not successful in their business because of lack of sales or they say the business did not work out for them. Truth be told the reason more than likely people quit is because of lack of training and unrealistic goals.

Another reason why people believe training is not worth it is because they do not want to spend time away from their business efforts. If more people understood how powerful basic to advance training with help them become more successful in their business more people would flock to training. Plus, if people knew that training alone can bring a pretty hefty cash flow to their business more people would be doing it.

Anyhow, I have been given access to a cash flow blueprint that has absolutely nothing to do with a business opportunity and has everything to do with providing you with step by step on how to set up your business online and begin attracting customers.

I am so confident about the training that we even allow interested individuals to take a free no obligation tour. We have no time to waste which is why we have it set up in this manner. Many blessings as you build your business online. Remember realize you may be operating between the success gap of a business opportunity and learning and training how to market your business.

Education and the Modern Photographer

People say I’m lucky – and yes I do agree. I get to travel world, work with a wonderful team and make my living from my passion. But when it comes down to the quality of the images I produce, that has nothing to do with luck. Over the years I have noticed a correlation between knowledge and image quality. The more I have educated myself, the ‘luckier’ I’ve become.

As I am not just the ‘biggest’, but also one of the ‘oldest’ dogs in the yard I have seen the equipment that is available to us as photographers change dramatically over the years. Film has made way for digital, and mega-pixels are no longer limited to single figures. All of the developments that have been made have no doubt made our jobs easier – particularly when it comes to transporting kit for jobs on location. Just recently I was sat in the departure lounge at Bergen airport (for those of you that haven’t been let me tell you it is without doubt the smallest international departure lounge I have ever sat in) thinking to myself that if it wasn’t for micro 4/3 technology, I would be a very unpopular man indeed as the people that I was sharing the space with would be stood outside in the cold due to the fact that my old full frame kit would have filled most of the room. The advances in photographic technology that have allowed for smaller, lighter kit that gives immediate feedback are – let’s face it – a god send, and will no doubt allow me to keep doing what I love for a few more years. The kit that is available today really is fantastic. It works well, and produces image files of a quality that was unimaginable even five years ago. But as good as all of this new equipment is, it couldn’t create anything if it wasn’t for me – or indeed one of you – controlling it. Yes, technology does have its advantages, but for a real grandmaster, technology is only there to augment, facilitate and ease the photographic process. Technology will never render photographers obsolete, it will never replace education and the application of knowledge when it comes to creating ‘grade A’ images.

As an old school traditionalist I am a firm believer in knowledge – not kit – being the secret to good photography. A stunning image is not just created by pressing click on a camera. To cross that fine line that separates good and brilliant, a photographer has to take several things in to consideration. Lighting, posing and composition. What story do you want an image to tell? how do you want the image to look? how do you want the image to feel?

Lighting an image in the correct way is key. Without the placement of hi-light and shadow in the correct places, a three dimensional story cannot be told through a two dimensional medium. It is highlight and shadow that gives an image depth and makes the subject feel real. Light is definitely the most important aspect of photography. It is no secret that ever since using the Olympus EM5 OM-D and adopting a micro 4/3 system I am on a mission to reduce the size of all of the kit I use, but I can guarantee you that this reduction in size will not come at the cost of sacrificing quality – especially not when it comes to lighting equipment. As much as I love and am amazed by the capabilities of my OM-D it is not the most important bit of kit in my bag, my lights and their modifiers however most definitely are. Whether they be speed lights or a full studio lighting kit, they are massively important. Without them I could not use the secret weapon that is fully responsible for the quality and consistence of my images. What is this secret weapon? Well I will tell you… It is the knowledge of how to control and manipulate light. How can you get this secret weapon for yourself? In the same way that I did, through education and years of practice. Practice makes perfect, it really is that simple.

The point I am trying to make, is that it is most definitely not about the kit. Having the gear doesn’t mean you automatically have all of the idea. Knowledge is the secret to being the best photographer that you can be. The camera may take the image, but it is the photographer that creates it. Owning a camera does not make you a photographer, it simply makes you a camera owner.

A photographer is born through years of continual training to obtain the technical knowledge needed to create a top quality image and countless hours of practice to fine tune their creative abilities. If I was to give you one ‘top tip’ it would be to take your time. Learn as much as you can and practice what you have learnt at every opportunity. Take your time whilst shooting an image and pay close attention to the fine details. Only press the shutter button when you have created the image you want to capture. Do not rely on Photoshop to rescue an image, it is a tool to be used for enhancement.

Now, it’s all very well and good me telling you that the secret to photographic success is knowledge, and that it takes several years of hard work to obtain the knowledge that you will need, but the world is a very real place indeed and sometimes a ‘quick fix’ is needed. Now unfortunately a quick fix isn’t such a quick fix when it comes to photography. There are however ‘fast lanes’ that can help you to develop your level of understanding at a faster rate. If I had to start from the beginning I would most definitely be factoring in education costs in to my plans. Now is a brilliant time to start making a successful career in the profession, partly due to the number of training opportunities available to new photographers. My hat goes off to the SWPP for the work that they put in to organising seminars and training days to help photographers develop. I would strongly encourage those who are new to the profession to listen to the knowledge that the old guard are sharing; after all, we’ve been there, done the job and bought the T-shirt. Learn as much as you can from the best that you can, as my grandma would say, you’re only ever as good as your teacher, so choose wisely and listen carefully.

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McGillicuddy

If Experience and Training in Distribution Centers Is So Bad: Why Don’t Statistics Show It?

A new hotel employee was asked to clean the elevators and report back to the supervisor when the task was completed. When the employee failed to appear at the end of the day the supervisor assumed that like many others he had simply not liked the job and left. However, after four days the supervisor bumped into the new employee. He was cleaning in one of the elevators. “You surely haven’t been cleaning these elevators for four days, have you?” asked the supervisor, accusingly. “Yes sir,” said the employee, “This is a big job and I’ve not finished yet – do you realize there are over forty of them, two on each floor, and sometimes they are not even there… “

The story may be familiar to some. Nonetheless the underlining message is proper training in an unfamiliar environment is essential. Warehouses and distribution centers focus a lot of attention on management training they look for the brightest, talented, and most experienced person available. Yet when it comes to hiring the staff of people who are actually going to do the work they obtain someone with minimal education and work experience. Most companies hire hourly workers who may have been to several companies in past and assimilate them into their organization immediately and getting familiar with operation as they go along or in some cases not at all.

The problem with this method is that the company gets maybe a few months of productivity from the employee before the effects from a lack of proper training and experience starts to appear. If the situation persists it can result in a lot of challenges from inventory accuracy to audits not to mention a loss of revenue for the company and the cycle repeated by terminating the employee and making the same mistake again with a new hire.

The majority of new employees in the warehouse come from other organizations or temporary services and after a few days on the job practice former company habits in receiving, storing, picking, and moving products. But all companies are not the same and although you may want them to perform in a different manner if you haven’t trained them in your company culture and processes or worst they come with a lack of experience then they usually learn from others which may not be the right way if you want to have a quality workforce.

Deficiency in Training and Experience

Deficient training and experience can have an adverse affect on your organization. In travelling the world I’ve noted many excuses as to why organizations can’t train their hourly workers properly. Some were for example “if I train them they will leave and take the training elsewhere.” Or “we don’t have the budget for company training.” But the question is can you afford not to train them? According to recent statistics the average company experiences a minimum of 1.6 hours of downtime per week (i.e. reduced production, delays in maintenance, shutdowns, and inaccurate data collection). To put it in a more proper perspective a distribution center with 50 employees who are paid $29 per hour ($15 per hour salary + $14 per hour in benefits) the downtime cost of such a company would be $9280 weekly which translates into more than $110,000 yearly.

This under the assumption that all workers in the company will be forced to stop all production during a downtime scenario which may not happen but just a few key distribution workers on the docks could create a severe impact on the operation. But before you can assess your downtime cost you need to determine its origin. The best way to accomplish this is to do a downtime threat analysis. Some threats that could cause downtime,

1. Internal and external sources

• Technological

• Accidental versus intentional

• Controllable risk or those beyond the organization’s control

• Events with prior warning versus those with no warning

• Employee sick leave

• Absenteeism

• Qualified versus non-qualified workers

2. Three questions that should be focused on when doing a threat analysis.

• Identify the relevant compliance issues

• Establish a cost associated with each compliance issue

• Develop processes to reexamine downtime threats on a continuous basis

The Benefits of Training and Experience

Having skilled and dedicated workers at the lower levels is good business practice and makes good sense. Empirical evidence shows significant correlation between experience and compensation (see Robert Willis 1986 and Theresa Devine and Nicholas Kiefer 1991 for surveys). Moreover, on-the-job-training, apprenticeships and internships provide experience at significant costs to both individuals and organizations: Sherwin Rosen (1972: p327) states, “(w)workers demand learning opportunities and are willing to pay for them since their marketable skill or knowledge and subsequent income are increased.”

The importance of experience and training your employees can provide more than just compensation it can save time for the organization; workers have a more positive feeling about the organization, they get off to a good start and, they know what they are doing.

Experience and training adds value to your organization and employers acknowledge that the values these employees bring translate to;

• Increased profits

• Decreased costs

• Increased quality, and

• Increased customer satisfaction

Heymann and Barrera (2010) exemplified the values of employees in their study where they interviewed employees at all levels, from the lowest paid to those in top management positions including CEOs, CFOs, and COOs in nine different countries. Companies ranged in size from 27 to 126,000 employees and included those in the public and private sector of the automobile, financial services, personal goods, technology hardware and equipment, pharmaceutical, food production, construction materials, and industrial metals industries.

They concluded that companies such as Costco and Great Little Box Company because of the incentives they offered from the lowest level employee to senior management had happier, more productive employees and a lower turnover ratio than their competitors in the same industry. They also found for Costco treating workers well was important it led to increased motivation and a higher quality of service. This combination along with good wages and the knowledge that there were opportunities for advancement were important incentives for employees to work hard. The high quality of service by motivated and engaged employees at Costco, coupled with the low prices, meant that customers returned, and were willing to pay the membership fees.

Great Little Box Company practiced an open-book management strategy (holding monthly meetings discussing the organizations, finances, production, and sales performance with staff members at every level) this gave employees a sense of ownership in the company yet in or to be more effective the organizations leadership incorporated profit sharing. The Great Little Box Company also encouraged employees to come up with cost saving ideas. One such idea resulted in cross-departmental use a particular piece of equipment used exclusively in the labeling department but now shared with the department charged with printing folding cartons which resulted in a cost savings of 12% a task sourced out to a printing company in the past.

Ideas and strategies of employee involvement is nothing new we’ve seen programs like TQM, Quality Circles, and Agile all stress the same thing but unlike The Great Little Box Company that actually implemented and followed through; it was just another fashionable idea that died out when the next great wave of pop management techniques came along.

The open-book management strategy has served The great Little Box Company well in terms of substantial gains and profits. The last decade their sales have doubled from 17m to 35m and in the past seven years the company’s success has enabled it to purchase the assets of six companies.

Zenger, Folkman & Edinger (2010) concluded in their study of companies that were profitable. They identified five areas that were common among the companies with substantial growth.

1. Employee satisfaction/commitment

2. Employee turnover

3. Percent of employees who think about quitting

4. Satisfaction with pay

5. High commitment

Zenger, Folkman & Edinger (2010) study although not inclusive makes a strong case that experience, training, and employee involvement is essential for growth and profitability of a company. Costco and the Great Little Box Company are two good examples of companies succeeding with experience, training, and company involvement at every level but it’s not the exact rule of thumb. Incentives and involvement are factors worth noting but in order to have great ideas to save organizations money there needs to be a certain amount of experience and training among the staff at each level.

Achieving the type of success that Costco and The Great Little Box Company has obtained; companies need to find what works for them and how it relates to company goals. Don’t follow other organizations or emulate their systems of operation because each company is different and doesn’t necessarily translate into success for your company.

References

Heymann, J., & Barrera, M. (2010). How Businesses Can Profit From Raising Compensation At The Bottom. Ivey Business Journal Dec 2010.

Rosen, S. (1972). “Learning and Experience in the Labor Market,” The Journal of Human Resources, 1972, 7. pp. 326-342.

Zenger, J., Folkman, J., & Edinger,.K. (2010). How Extraordinary Leaders Double Profits:

Decoding Leadership Trends to Discover the Patterns.